Tuesday, February 23, 2010

The Norwegian Curling Team: A Story with Legs

Last week I wrote about the hubbub surrounding the Norwegian Olympic curling team's "flashy" trousers. Since then, Norway's athletes have had a great showing at the games. (As I'm writing this, a quick check of my “NBC Vancouver 2010” smart phone app tells me that they have six gold, three silver, and five bronze medals.) But as far as I can tell, nothing about Norway's participation in the 2010 games seems to be garnering as much attention—or global media buzz—as those pants. A Google search for "Norway curling team pants" yields 137,000 results. On Facebook? You can join the nearly 370,000 fans of “The Norwegian Olympic Curling Team’s Pants.” And it's not at all surprising that Norway's King Harald V has weighed in, describing the the harlequin-pattern slacks as "the coolest pants I've ever seen," according to a BBC report issued today.

One can only imagine what's next. A bidding frenzy for a pair of the jester pants on eBay? A team appearance on "The Tonight Show"? Endorsement deals? I sincerely hope for all of the above.

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