Ylvis Begins Season 3 on Norwegian TV

Bård and Vegard Ylvisåker, or Ylvis

If you're a fan of social media, there's a good chance you've already seen "Ylvis-The Fox." The music video, created by the Norwegian parody-pop duo Ylvis, has gone viral, with more than 30 million views since it was released Sept. 3 of this year by brothers Bård and Vegard Ylvisåker.

Bård Ylvisåker is quoted on the Ylvis website regarding the success of the video: "This song is made for a TV show and is supposed to entertain a few Norwegians for three minutes—and that's all."

The video was created to promote the third season of the duo's TV program, "I kveld med Ylvis," which began on Sept. 10 on TVNorge. Here's a clip from of the show from an earlier season.



Check out our Nordic Life profile each month to learn about more movers and shakers in Norwegian pop culture—from this month's interview with musician Eivind Opsvik, to our upcoming profile of actor Ingrid Bolsø Berdal. You'll find it each month in Viking! 

Amy Boxrud is editor of Viking magazine. She lives with her family in Northfield, Minn., where she’s a member of Nordmarka 1-585.