Friday, December 12, 2014

J.Crew in Norway

American retailer J.Crew goes on location around the world for its style guides and catalogs. The brand photographed its Holiday 2014 Style Guide in Hardanger, Norway. J.Crew is known for mixing colors, patterns and styles—and this style guide is no exception. It has curated a selection of stylish cold-weather gear including colorful sweaters and outerwear, with touches of sparkle and plaid.

Travel notes about Norway and the Hardanger region are sprinkled throughout:“The region is known for its lush valleys, majestic mountains and one really long fjord (the Norwegian term for a narrow channel of water). The Hardangerfjord, created from melting glaciers over 10,000 years ago, stretches over 100 miles long.” 

Norwegian company Frost Media produced the photo shoot, which took place in August. Check out this behind-the-scenes photo from the shoot.

Anya Britzius is editor of Viking magazine. She lives in Minneapolis, Minn., and enjoys baking, reading and keeping up on modern Norwegian trends.

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