Sunday, February 5, 2012

International Convention: Bringing Good People and Great Ideas Together

Sons of Norway is proud to unveil the new International Convention logo for 2012! Throughout the rest of the year whenever you see this logo on the blog or any of Sons of Norway’s other online properties you’ll know that the content is all about the International Convention. Also, if you are planning to attend the International Convention in Fargo, ND, this summer you’ll see it on a lot of different things, from signs to printed materials, to some of the gifts we’ll be giving delegates and ILC participants. I’m really excited to share it with you because it’s something that the Sons of Norway creative team has been working for some time now.

The initial idea behind this year’s logo was “bringing good people and great ideas together.” If you think about it, that’s what an International Convention is really about. During a convention members come together to celebrate our organization and make decisions for the future and, in doing so, bring great ideas to the table for discussion and voting. From there the creative team began exploring ideas that visually represented “bringing good people and great ideas together.”

From that came the idea of using a light bulb to represent the good people and great ideas with the puzzle pieces representing how they all come together for the common good! The creative team then took the idea one step further by creating a similar logo for the Innovative Leadership Conference and the International Lodge Meeting. The end result being a cohesive brand for all elements of this year's important event!

Above all, we feel these new logos are fun, yet accurate representations of the convention and hope you do, too!

As always, if you are interested in learning more about the 2012 International Convention in Fargo, ND, all you have to do is visit the official event website!

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